Timelapse - Brand Illustration
Timelapse is a digital marketing & design agency in San Francisco that helps brands grow, make a difference, and change the game. They needed a bold but friendly illustration featuring game changers, but also wanted the illustration to be flexible enough so they can reuse the elements in other medium such as powerpoint presentations.
"Game changer" is a term that does not have a concrete visual like "fine artist" or "businessman." A simple google image search shows anything from chess pieces to street signs to even hot air balloons.
My take was to show people disrupting a static, rigid world, while leading a new path and making changes along the way. We didn't want to do a cliche person holding fist in the air or a specific individual giving direction to a group. We wanted to make an unique image that also shows inclusivity and energy. In the end, we created an illustration that shows various game changers hustling and exploring the world.
Timelapse focuses on three industries - Sustainability, Tech, and Biotech. After we decided on the main brand image, I created supporting illustrations that show Timelapse's expertise in these topics. Because users need to be able to understand what they're clicking quickly, I designed these to be very straightforward while leaving just a little room for some imagination.